Our Privacy Policy

We are committed to protecting and respecting your privacy, to ensure that it is stored and processed in a fair and lawful way.

This policy explains when, why, and how we might use any personal data you provide to us, and how we keep it secure.  Please read this carefully to understand our practices regarding your personal information.

This Policy might change or be updated from time to time, so please check this page occasionally to ensure that you’re happy with any changes.

If you have any questions about the way we store your data or our about privacy practices you can contact us by telephone, email or by letter.

Call us on: 0759 417 0341. You can email us on:

7, Sapphire Heights,
Tenby Street North,
B1 3ES

Who are we?

The Daniel Baird Foundation is dedicated to reducing potentially preventable deaths from catastrophic blood loss by promoting the nationwide distribution of Bleed Control Kits and having kits accessible for public use. We are a registered charity (no.1184283).

What information do we collect about you?

Personal information: we collect includes details such as your name, email address, postal address, telephone number, as well as other information you provide in any communications between us.  You will have given us this information whilst making a donation, sending an email, completing a form on our website or any of the other ways to interact with us.

Social media:?posts, Likes, tweets and other interactions with our social media presence;

Technical information: [when you access this website and our technology services we may collect your IP address, browser type and version (e.g. Internet Explorer, Firefox, Safari etc.), time zone setting, browser plug in types and versions, operating system you are using (e.g. Vista, Windows XP, MacOS, etc), device type, hardware model, MAC address, unique identifiers and mobile network information];

Online data:?[when you access this website and our technology services, information about your visit including URL clickstream to, through and from our website (including date and time), information about your network as such as information about devices, nodes, configurations, connection speeds and network application performance; pages viewed or searched for, page response times, download errors, length of visits and interaction information (such as scrolling, clicks, mouse-overs) and whether you click on particular links or open our emails]. Our website uses google analytics.

When do we collect your information?

We may collect your information when you interact with us directly. This includes when you ask us about our activities and services; register your interest or sign up to an event or training; purchase something, apply to volunteer or for a job; or otherwise provide us with your personal information. It also includes when you phone us, visit our website, or get in touch via email or post.

How is your information used?

We may use your information to:

– make sure that our website content is presented in the best format for you and your device;

– allow you to use interactive features of our services, when you choose to do so.

– process a donation or payment that you have made, including Gift Aid

– process an order that you have submitted, or fulfil another contract of this nature.

– keep a record of your relationship with us

–  view or process your form submissions

– see your views or comments on the services we provide.

– notify you of changes to our services

– send you communications which you have requested and that may be of interest to you. This might include information about campaigns, appeals, other fundraising activities, promotions of associated companies’ goods and services, inviting you to participate in surveys or research.

If you share your personal experience or the experiences of a friend or relative, we may also collect this information. If you provide us with any Sensitive Personal Information by telephone, email or by other means, we will treat that information with extra care and confidentiality and always in accordance with this Privacy Policy.

You can of course decide if you want to remain anonymous, if you are happy to share your personal details with staff members, or if you would like us to share your story with the media or other parties as part of our work telling people’s personal stories about death from catastrophic blood loss.

You have a choice about whether or not you wish to receive information from us. We will only send you direct marketing communications from us if you have indicated you would like to and given us prior consent.

How do we use your information?

In some cases, we will only use your personal information where we have your consent or because we need to cimply with the law.

Some examples of where we have a legitimate interest to process your Personal information are where we contact you about our work via post, use your personal information for data analytics, conducting research to better understand who our supporters are, improving our services, for our legal purposes (for example, dealing with complaints and claims), or for complying with guidance from the Charity Commission.


Your rights

You have various rights in respect of the personal information we hold about you – these are set out in more detail below.  If you wish to exercise any of these rights or make a complaint, you can do so by contacting our Data Protection Officer on, THE DANIEL BAIRD FOUNDATION,7 Sapphire Heights,Tenby Street North, Birmingham. B1 3ES, or call 0759 417 0341.  You can also make a complaint to the data protection supervisory authority, the Information Commissioner’s Office,

Access to your personal information: You have the right to request access to a copy of the personal information that we hold about you, along with information on what personal information we use, why we use it, who we share it with, how long we keep it for and if it has been used for any automated decision making. You can make a request for access free of charge.  Requests can be made verbally and in writing, and you should provide us with evidence of your identity. We can provide the data electronically or verbally if requested.

Right to object: You can object to our processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.  Please contact us as noted above, providing details of your objection.

Consent: If you have given us your consent to use personal information (for example, for marketing), you can withdraw your consent at any time.

Rectification: You can ask us to change or complete any inaccurate or incomplete personal information held about you.

Erasure: You can ask us to delete your personal information where it is no longer necessary for us to use it, you have withdrawn consent, or where we have no lawful basis for keeping it.

Portability: You can ask us to provide you or a third party with some of the personal information that we hold about you in a structured, commonly used, electronic form, so it can be easily transferred.

Restriction: You can ask us to restrict the personal information we use about you where you have asked for it to be erased or where you have objected to our use of it.

No automated-decision making: Automated decision-making takes place when an electronic system uses personal information to make a decision without human intervention.  You have the right not to be subject to automated decisions that will create legal effects or have a similar significant impact on you, unless you have given us your consent, it is necessary for a contract between you and us or is otherwise permitted by law.  You also have certain rights to challenge decisions made about you.  We do not currently carry out any automated decision-making.

Who has access to your information?

We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff, volunteers and contractors.

We will never sell or rent your information to third parties. We will never share you information with third parties for marketing and advertising purposes.

Third Party Service Providers working on our behalf

We may pass your information to our third party services providers, our website development company, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process donations and send you mailings). When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have contracts in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we not release your information to third parties beyond The Dainel Baird Foundation network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law. This may include a court order, or for the prevention of fraud or other crime.

When you are using our secure online donation pages, your donation is processed by a third party processors who specialise in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.


When you give us personal information, we take steps to ensure that it’s treated securely.

Non-sensitive details (your email addresses etc) are transmitted normally over the Internet or in the post, and this can never be guaranteed to be 100( secure. As a result, while we strive to protect your security, we cannot guarantee the security of any information you transmit to use and you do at your own risk. Once we receive your information, we make all reasonable efforts to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

IP addresses and cookies

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions patterns and contains no data which identifies any individual.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website, so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites, even if you access those using links from our website.

In addition, if you have been linked to our website from a third party site we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.


If you are aged 16 or under

We do not knowingly collect information from children or other persons who are under 16 years old. If you are under 16 years old, you may not submit any personal data to us.

Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (‘EU’). This may happen if any of our servers are located in a country outside the EU. Countries outside the EU which hold information must also adhere to the General Data Protection Regulation. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

We keep this Policy under regular review. It was last updated 19th August 2020.